February 2009 Archives

Interesting discussion of the state of dial-up from Mark Goldston, CEO of United Online.

This was the best performance in net subscriber loss that we've achieved in more than three years and our turn rate was the lowest level we've achieved since the day we introduced pay internet access. My belief is that the dialup category might actually be helped by today's weakened economic climate, because there's a lot of evidence that consumers are trading down for lower price points. That's exactly why I launched the new NetZero ad campaign in the fourth quarter to encourage customers who may be conserving cash to save $300 dollars a year by switching to dialup for their internet access needs. As I state in my television commercial, if every broadband household in America were to switch to NetZero for just $9.95 a month, the 56 million American households on broadband would save $16 billion dollars per year after taxes.

http://seekingalpha.com/article/121639-united-online-inc-q4-2008-earnings-call-transcript